A common question that we get asked a lot is, “How does Monetag pay their publishers?”





Well, we love that question! And the answer is very simple.


We use an advanced optimization algorithm that works like this:

* It bases its mechanics on ads that are focused on providing publishers and webmasters with the highest prices in the industry for their ad inventory.

* This means that no matter the payment model used by our advertisers (e.g., CPM, CPA, or CPC), your ad inventory units will always generate the greatest revenue possible.

So, you might be wondering what that means in terms of profit.

It means that as a publisher, you’ll receive 80% profit from all ads displayed on your website or mobile app.

Join Montag : 

How do you calculate eCPM for publishers?

A website receives 200,000 impressions per month and has three Monetag ad units strategically placed on its website. During the last 30 days, the website generated $1,000 in revenue using Monetag.


The equation:

                 Total Earnings 

  eCPM = ---------------------         × 1000

                Total Impressions 

Using this equation, we can figure out what the eCPM rate is for this website.


($1,000 earnings / 200,000 total impressions) * 1,000 = $5


In other words, for every 1,000 impressions the website received, it earned $5 in revenue (eCPM rate = 5 USD). This is worked out by dividing the total revenue amount by the total number of website impressions.